What exactly is Bunnie XO net worth. When people hear the name Bunnie XO, many immediately think of her as Jelly Roll’s wife — the bold, tattooed blonde often seen beside the chart-topping country-rapper. But Bunnie XO is far more than a celebrity spouse. She’s a podcast host, businesswoman, content creator, and a self-made millionaire.
So what exactly is Bunnie XO’s net worth in 2025? How did she go from humble beginnings to becoming a financial force in her own right?
Let’s break down her career journey, income streams, business empire, and what makes her one of the most influential (and underestimated) figures in entertainment today.
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Table of Contents
Who Is Bunnie XO?
Bunnie XO, born Bunnie DeFord, is a Las Vegas native who built her brand from the ground up. She’s best known as the host of the hit podcast “Dumb Blonde”, where she interviews celebrities, influencers, and dives into real-life issues like addiction, relationships, and mental health.
Her background includes:
- A former model and exotic dancer
- Now a full-time entrepreneur and media host
- Stepmother to Jelly Roll’s daughter, Bailee
- Married to Jelly Roll since 2016
Bunnie XO Net Worth in 2025
As of 2025, Bunnie XO’s estimated net worth is between $2 million to $3 million, according to multiple entertainment sources and her own public disclosures.
🔎 Source: Distractify – Bunnie XO’s Career and Net Worth
While she shares the spotlight with Jelly Roll, she’s made it clear: her money is her own. Here’s how she built it.
Major Income Sources Contributing to Bunnie XO’s Net Worth
1. 🎙️ Dumb Blonde Podcast
Her flagship venture, the Dumb Blonde Podcast, is a top-ranked show on Spotify and Apple Podcasts.
- Generates revenue through sponsorships, YouTube monetization, and affiliate partnerships.
- Known for raw, unfiltered interviews with influencers like Savannah Dexter, Jelly Roll, and more.
- Monthly downloads in the hundreds of thousands.
💰 Estimated Earnings: $15,000–$25,000/month
2. 📹 YouTube Channel
Bunnie XO’s YouTube channel offers behind-the-scenes content, family vlogs, podcast clips, and lifestyle videos.
- Over 200K subscribers (as of 2025)
- Earns from AdSense, sponsorships, and merchandise plugs
- Viral clips regularly rack up millions of views
💰 Estimated Monthly YouTube Income: $5,000–$10,000
📌 Bunnie XO YouTube Channel
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3. 🛍️ Merchandise & Brand Partnerships
Bunnie has launched her own clothing and accessory lines, often marketed directly to her fanbase through social media.
She also partners with brands in:
- Beauty
- Wellness
- Apparel
- CBD & lifestyle products
Many of these campaigns are high-paying due to her engagement rate and loyal following.
💰 Estimated Brand Deal Revenue: $10,000–$20,000 per campaign
4. 🎤 Joint Projects with Jelly Roll
Though Bunnie and Jelly Roll maintain separate financial streams, she occasionally appears in his music videos and on tour. Fans love their dynamic, and that synergy translates into co-branded monetization opportunities.
Business Savvy and Social Media Influence
Bunnie XO has over:
- 1.5M+ TikTok followers
- 1M+ Instagram followers
- Massive podcast reach
She’s highly strategic about monetizing her platforms. Her transparency about cosmetic procedures, relationships, and financial growth has made her an influencer people trust, not just follow.
📰 Forbes even highlighted her as a rising media personality redefining what it means to be a “wife in the spotlight.”
📌 Forbes – Women in New Media
How Bunnie XO Turned Her Past Into Power
Her road to financial freedom wasn’t traditional. She speaks openly about:
- Growing up in an unstable household
- Surviving abuse and toxic relationships
- Using her past as content fuel for podcasts and public talks
Bunnie XO is now a mentor to young women, encouraging them to monetize their content, own their story, and build independence.
The Power Couple Effect
Bunnie XO and Jelly Roll aren’t just spouses — they’re a business team. Their story of transformation and healing, amplified by shared social media presence, has opened even more doors.
While Jelly Roll’s net worth is estimated at $6–$8 million, Bunnie has made it clear that she’s earned her fortune independently.
Conclusion: Bunnie XO’s Net Worth Is More Than Just Money
Bunnie XO’s net worth isn’t just about dollar signs — it’s about resilience, hustle, and authenticity. From podcasting to merchandise, YouTube to brand deals, she’s built an empire on her terms. And that makes her a true inspiration for women everywhere — whether they’re in the spotlight or building quietly behind the scenes.
As more people discover her story, one thing is certain: Bunnie XO isn’t just riding the wave of her husband’s fame — she’s steering her own ship.
FAQs About Bunnie XO’s Net Worth
Q: What is Bunnie XO’s net worth in 2025?
A: Bunnie XO’s estimated net worth is between $2 million and $3 million, based on podcast income, YouTube, merchandise, and brand deals.
Q: What is Bunnie XO’s main source of income?
A: Her main sources include the Dumb Blonde podcast, YouTube revenue, merchandise sales, and influencer brand partnerships.
Q: Is Bunnie XO financially independent from Jelly Roll?
A: Yes. While she and Jelly Roll collaborate, Bunnie has built her wealth through her own media and business ventures.
Q: How does Bunnie XO make money from her podcast?
A: Through sponsorships, ads, affiliate marketing, and cross-promotion with her YouTube and social media platforms.
Q: Does Bunnie XO have her own business?
A: Yes. She operates the Dumb Blonde brand, has merchandise lines, and frequently works with lifestyle brands as an influencer.
